The sad truth is, there is no fun in fungi. Even though I can be a fun guy, especially when the lampshade goes on the head at the party, fungi are not fun. Fun Gus is one thing. Fungus is another.

Which isn’t to say I don’t enjoy my work. I do, mostly because I know it’s important to tell people about fungi, molds, indoor air quality, moisture problems, and all the health hazards people face from a little mold inside a wall.

But we don’t hit the top of the charts on Google, we don’t have huge crowds following us on Twitter and Facebook. We’re not ringtones, or games, or music, or videos. We don’t make anyone laugh out loud. We’re not iPhones, or iPods or iPads. We’re not about toys, or bright colors or any of that. We’re not cool. We’re not fun

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